Overview

Hereford Stone, a renowned local stone fabricator, sought Spark Host’s expertise to create an e-commerce platform that markets their worktop offcuts at competitive prices with nationwide delivery. Our aim was to design a responsive website that allows customers to not only purchase offcuts but also customize orders to their specific project needs.

Challenge

The primary challenge was to build a user-friendly online store capable of handling a complex inventory of products, with varying sizes and materials, and to provide a straightforward purchasing process for custom-made worktops suitable for smaller-scale projects.

Process

Starting with a detailed analysis of Hereford Stone’s product range and customer base, we developed a strategy that would streamline the online shopping experience. User journey mapping was followed by the creation of a responsive design that adapts seamlessly across devices, ensuring functionality and accessibility.

Design and Functionality

The website features a sleek, professional look that aligns with the premium quality of Hereford Stone’s products. High-resolution images and detailed product descriptions allow customers to view the unique patterns and quality of the stone offcuts. A customised shopping cart was implemented to handle various fabrication options.

Development

Developed on a robust CMS with custom e-commerce functionality, the site enables Hereford Stone to manage their vast inventory with ease. The responsive design ensures that whether on mobile or desktop, the user experience remains uncompromised.

Results

Since its launch, the Hereford Stone website has significantly increased direct sales to homeowners, with customers frequently praising the ease of navigating the custom worktop options. The SEO efforts have led to improved online visibility, attracting a nationwide customer base.

Testimonial

“Our collaboration with Spark Host has been pivotal. They provided us with a dynamic online platform that perfectly serves our niche market.” – Jason, Managing Director, Hereford Stone.